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Barney Finucane

Welcome to my BeyeNETWORK blog. My main goal here is to address hype issues that come up in the Internet, not to provide any overview of the BI market itself. I look forward to any questions or comments you may have.

About the author >

Barney Finucane has extensive experience in the BI industry. As a consultant, he has supported companies in the chemical, energy and manufacturing sector with the introduction of BI software. As product manager for the company MIS, he was responsible for the front-end products Plain and onVision, and kept a keen eye on projects and tools from other vendors. His areas of speciality include tool selection, quality assurance for BI, data warehouse strategies and their architectures.

The word market means different things to different people. Adam Smith's idea was that markets are about competition, and competition auomatically keeps tabs on vendors and consumers. So actually markets are about competition.

However, if you are in the marketing business, market is just another word for opportunity, and opportunities tend to arise in places where there is little or no competition.

Check out famed internet marketeer Seth Godin's blog entry on Groucho Marx.

Seth states "It's extremely difficult to repair the market." What is he actually saying?

He's saying get out of situations where you have to compete directly. So for him, a market is a place where there is no competition, and when competition comes, it's time to get out.

That is the point to vendor lock-in. When you lock in your customer, you lock out the competition. And that is why software vendors love it so much. It demarketizes the customer relationship.

Posted January 12, 2010 1:03 AM
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