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Blog: Richard Hackathorn

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Emerging Global Giants

This week's BusinessWeek features an article on Emerging Giants. It is about the new multinationals from unexpected countries like Brazil, Turkey, and Russia. The list of emerging giants may not be familiar but will soon be: Cemex, China Mobile, Gazprom, Haier, Koc Holdings, Petrobras, Infosys, Wipro and others.

The tagline reads "They're smart and hungry, and they want your customers. Be afraid. Be very afraid." Catchy line... But, is it realistic amid many established global corporations?

The article points out that their business motivation is "much more than low cost." It continues with, "The best of the pack are proving as innovative and expertly run as any in the business, astutely absorbing global consumer trends and technologies and getting new products to market faster than their rivals."

These companies are smart because they are investing heavily in the infrastructure of Business Intelligence. This is leveling the playing field (i.e. another flattening force of Thomas Friedman). Knowing the market dynamics in a detailed and responsive manner allows the emerging giants to capture focused segments of existing markets.

I wonder what innovations these emerging giants will bring into the practice of BI. Let's watch them closely.

Posted by Richard Hackathorn on Wednesday, 2 August 2006 |

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