Blog: Andy Hayler Subscribe to this blog's RSS feed!

Andy Hayler

Welcome to my blog!

About the author >

Andy Hayler is one of the world’s foremost experts on master data management. Andy started his career with Esso as a database administrator and, among other things, invented a “decompiler” for ADF, enabling a dramatic improvement in support efforts in this area.  He became the youngest ever IT manager for Esso Exploration before moving to Shell. As Technology Planning Manager of Shell UK he conducted strategy studies that resulted in significant savings for the company.  Andy then became Principal Technology Consultant for Shell international, engaging in significant software evaluation and procurement projects at the enterprise level.  He then set up a global information management consultancy business which he grew from scratch to 300 staff. Andy was architect of a global master data and data warehouse project for Shell downstream which attained USD 140M of annual business benefits. 

Andy founded Kalido, which under his leadership was the fastest growing business intelligence vendor in the world in 2001.  Andy was the only European named in Red Herring’s “Top 10 Innovators of 2002”.  Kalido was a pioneer in modern data warehousing and master data management.

He is now founder and CEO of The Information Difference, a boutique analyst and market research firm, advising corporations, venture capital firms and software companies.   He is a regular keynote speaker at international conferences on master data management, data governance and data quality. He is also a respected restaurant critic and author (  Andy has an award-winning blog  He can be contacted at


I have spent some time recently in building up an MDM course. Normally such things are done at conferences, so unless you happen to be at some distant venue, they pass you by. However this one is different. It is an on-line course, marketed by a new company called eLearning (who have some well-known founders). The company reckons that it is harder and harder for people to justify trips to conferences for education, and this is certainly true at the moment from what I have observed and heard about technology conferences. Hence its model is to sell courses on-line.

The course is “MDM Fundamentals and Best Practice”, and you can see more about it here. It is actually quite a lot of work to put together such a course, but I am pleased with the result, and you can now get over three hours of my views on MDM for a very fair price indeed, all from the comfort of your desk or living room, and at a pace that you can control. Of course you do miss out on the trip to Las Vegas or similar, but you can’t have everything.

Posted July 31, 2009 6:54 PM
Permalink | No Comments |