Blog: Andy Hayler Subscribe to this blog's RSS feed!

Andy Hayler

Welcome to my blog!

About the author >

Andy Hayler is one of the world’s foremost experts on master data management. Andy started his career with Esso as a database administrator and, among other things, invented a “decompiler” for ADF, enabling a dramatic improvement in support efforts in this area.  He became the youngest ever IT manager for Esso Exploration before moving to Shell. As Technology Planning Manager of Shell UK he conducted strategy studies that resulted in significant savings for the company.  Andy then became Principal Technology Consultant for Shell international, engaging in significant software evaluation and procurement projects at the enterprise level.  He then set up a global information management consultancy business which he grew from scratch to 300 staff. Andy was architect of a global master data and data warehouse project for Shell downstream which attained USD 140M of annual business benefits. 

Andy founded Kalido, which under his leadership was the fastest growing business intelligence vendor in the world in 2001.  Andy was the only European named in Red Herring’s “Top 10 Innovators of 2002”.  Kalido was a pioneer in modern data warehousing and master data management.

He is now founder and CEO of The Information Difference, a boutique analyst and market research firm, advising corporations, venture capital firms and software companies.   He is a regular keynote speaker at international conferences on master data management, data governance and data quality. He is also a respected restaurant critic and author (  Andy has an award-winning blog  He can be contacted at


Much of the English-speaking press tends to highlight master data management projects and activities in the USA and Europe, but this is only part of the picture. Asia Pacific includes the world’s most dynamic and largest economies, including China and India, as well as some of its most technologically advanced, such as Singapore. Casting the map a little further, Australia is the only “developed” economy that has sailed through the economic turbulence of the last three years relatively untroubled. Clearly, improving the state of master data will be as relevant to companies and governments in these economies as it is to western ones.

I will be participating in a series of MDM-related talks in this region in August, starting in Mumbai, then moving on to Singapore, Hong Kong and Beijing, then Melbourne and Australia. The topic is “customer centricity” and how MDM can help build up a better view of the customer. This is a major headache for most enterprises, who usually have multiple competing systems holding customer data (an average of six systems according to an Information Difference survey, with some companies having over 100 systems holding customer data). On a project in Australia that I was involved with some years ago one company thought that it had 25,000 customers. After a project to rationalise and combine the various systems holding customer data the true figure turned out to be just 5,000 – a huge difference.

Understanding customer profitability is important. In one project at a US manufacturer I was involved with, a careful review of the cost allocation process revealed that a significant proportion of contracts with customers were in fact loss-making to the corporation. What was worse was that many of these were larger contracts, where customers had demanded, and received, large discounts due to their scale. Following this review a number of contracts were re-negotiated, paying for the cost of the master data project within months.

It can be seen that getting control of your customer data is important and can yield significant monetary benefits.

The forum focuses on improving customer data. It is hosted by Informatica and sponsored by Capgemini. The detailed schedule and how to register can be found here:

If you are in the region and are free on one of these dates, then I hope to see you there.

Posted July 18, 2011 10:30 AM
Permalink | No Comments |