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Andy Hayler

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Andy Hayler is one of the world’s foremost experts on master data management. Andy started his career with Esso as a database administrator and, among other things, invented a “decompiler” for ADF, enabling a dramatic improvement in support efforts in this area.  He became the youngest ever IT manager for Esso Exploration before moving to Shell. As Technology Planning Manager of Shell UK he conducted strategy studies that resulted in significant savings for the company.  Andy then became Principal Technology Consultant for Shell international, engaging in significant software evaluation and procurement projects at the enterprise level.  He then set up a global information management consultancy business which he grew from scratch to 300 staff. Andy was architect of a global master data and data warehouse project for Shell downstream which attained USD 140M of annual business benefits. 

Andy founded Kalido, which under his leadership was the fastest growing business intelligence vendor in the world in 2001.  Andy was the only European named in Red Herring’s “Top 10 Innovators of 2002”.  Kalido was a pioneer in modern data warehousing and master data management.

He is now founder and CEO of The Information Difference, a boutique analyst and market research firm, advising corporations, venture capital firms and software companies.   He is a regular keynote speaker at international conferences on master data management, data governance and data quality. He is also a respected restaurant critic and author (  Andy has an award-winning blog  He can be contacted at


The Information Difference recently launched a new offering called MDM Select. This builds on our existing detailed functional model of an ideal MDM product, and goes further by scoring all the leading MDM products in the market against it. An end user purchasing MDM select merely has to weight the various functions according to priority to them, which will vary by use case, and then press a button. The weighted scores of the leading MDM products will then be sent to them, removing the need for a lengthy evaluation process. At the very least this is a quick way to identify a shortlist suited to your needs. I will soon be talking about this at a webinar on Thursday September12th at 08:00 PST = 11:00 EST = 16:00 GMT = 17:00 European time.

To register and for more details see this link.

Posted September 5, 2013 11:56 PM
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