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Krish Krishnan

"If we knew what it was we were doing, it would not be called research, would it?" - Albert Einstein.

Hello, and welcome to my blog.

I would like to use this blog to have constructive communication and exchanges of ideas in the business intelligence community on topics from data warehousing to SOA to governance, and all the topics in the umbrella of these subjects.

To maximize this blog's value, it must be an interactive venue. This means your input is vital to the blog's success. All that I ask from this audience is to treat everybody in this blog community and the blog itself with respect.

So let's start blogging and share our ideas, opinions, perspectives and keep the creative juices flowing!

About the author >

Krish is a recognized expert worldwide in the strategy, architecture and implementation of high performance data warehousing solutions. He is a visionary data warehouse thought leader and an independent analyst, writing and speaking at industry leading conferences, user groups and trade publications.  He has authored two eBooks, more than 75 articles, viewpoints and case studies on business intelligence, data warehousing, and data warehouse appliances and architectures. In his 19 plus years of professional experience, he has been solving complex architecture problems spanning all aspects of data warehousing and business intelligence for Fortune 1000 clients. He has designed and tuned some of the world’s largest data warehouses.

He is the president of Sixth Sense Advisors Inc., a Chicago-based company providing management, strategy, technology and analyst consulting services in data warehousing and business intelligence. He teaches regularly at TDWI, DAMA, IRM UK and other conferences, and is helping drive and mature the data warehouse appliance market. Krish also serves as Associate Vice President of Programs for DAMA Chicago and is Ethics and Governance Advisor to DAMA International.

Editor's note: More articles, resources, news and events are available in Krish's BeyeNETWORK Expert Channel. Be sure to visit today!

Social Media and Business Impacts

In the past few days I have been seeing a flurry of corporate activity in Twitter, Facebook etc from large corporations like Schwab, Starbucks, Victoria's Secret etc. Not only have they got the corporate websites, catalog advertisements, direct mail, email, now they are connected in the "digital world".

The reason these companies and others have the "digital" presence, is because today you need to be connected to the customer to create a positive business impact for the business. How do you stay connected? only if you keep listening. With the advent of social media, the world has shifted from a passive to an active participant in providing businesses feedback. Not only is the feedback public, it is also creating disruptive impacts.

Then there is also the question of competitive threats and also collaborative opportunities. Due to all these business impacts, Social Media is becoming a very essential business requirement for businesses today

There is a TDWI night school that I'm holding on this topic next week for two days. If you are attending, we will see you there.


Posted February 16, 2010 2:28 PM
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