Podcasts

Visual Analytics: Understanding the Impact of Image-Based Media for Digital Marketing


 

Originally published 14 November 2019


Overview

In this podcast, Bill Rand, Associate Professor at the Poole College of Management at NC State, and Gijs Overgoor, visiting scholar from the University of Amsterdam at Poole College, discuss the role of images in advertising. They explain how visual analytics can analyze images to understand their effectiveness. The interview is conducted by Ron Powell, independent analyst and industry expert for the BeyeNetwork and executive producer for The World Transformed Fast Forward Series. To listen to this podcast, click here.





Music: "Werq"
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0

SOURCE: Visual Analytics: Understanding the Impact of Image-Based Media for Digital Marketing

 

 
 

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