Business Intelligence Network - The Vision for BI and Beyond

Wayne Rigney, CEO of Decisions Made Easy – The Nielsen Company

Published: 5 May 2008

Wayne Rigney discusses how Nielsen Direct Data Explorer, their consumer goods-intelligence analytic tool, helps retailers and CPG companies gain powerful insights into SKU and store-level performance by analyzing retailer direct POS and related data.

Flash Plug-in Needed - This content requires the Adobe Flash Player. Get Flash

If you're unable to view the media player and don't want to install the flash plug-in, you may download the file here.

Download help: By right-clicking on the link (or ctrl+click on a Mac) you can choose to save the file to your computer (choose "Save Link As..." or "Save Target As..."). Clicking on the link may cause it to open in your default audio player in an otherwise empty browser window.

UK EDITION

showing all

Comprehensive resources for business intelligence and data warehousing professionals.

NETWORK WEBSITES: BeyeSEARCH | BeyeBLOGS | BeyeRESEARCH | TDAN.com | BeyeNETWORK