(Article URL: http://www.b-eye-network.co.uk/view-news/6107)
Initiate Systems, Inc., recently announced the availability of Initiate Consumer and Initiate Organization software. These two new products leverage the innovative Initiate Master Data Service version 8.0, a comprehensive master data management (MDM) platform that delivers single, trusted and complete versions of critical data assets in real-time to the people, processes and applications that rely on them.
“Enterprises have invested heavily in information technologies designed to enable them to better serve their customers,” said Bill Conroy, CEO and president of Initiate Systems, Inc. “But the fragmentation of data across applications, repositories, and systems has made it difficult to form a complete customer view. Our new Initiate Consumer and Initiate Organization software allows enterprises to gain a more complete understanding of their customers and their relationships with them, putting customers at the heart of their business.”
Initiate Consumer is an MDM software application for business-to-consumer commercial organizations in financial services, insurance, hospitality, retail, high technology and other markets. It delivers a comprehensive single view of individual consumers to end-users and automated business processes that rely on accurate customer data to function efficiently. Initiate Consumer puts customers at the center of business processes, enabling rapid and more accurate identification that improves customer experience in sales, distribution, service and support.
Initiate Organization helps businesses understand and manage customers in their various organizational contexts, which can improve efficiency and result in better decision-making. Initiate Organization is an MDM software application that delivers a comprehensive single view of business customers, including their internal hierarchical relationships to end-users and business applications. The software provides relationship and hierarchy management and visualization capabilities that enable business-to-business oriented enterprises to understand the value, risk profile and account coverage of complex customers with many divisions, departments or locations.
Enterprises can deploy Initiate Organization and Initiate Consumer on the same infrastructure to reconcile their business and consumer customers.