(Article URL: http://www.b-eye-network.co.uk/view-news/6971)
Kognitio, a global provider of business intelligence (BI) and data warehousing solutions, recently announced that Britain’s Loyalty Management Group (LMG) has chosen Kognitio’s WX2 analytical relational database management system (RDBMS) to underpin its recently launched insight and communication division. Responsible for customer loyalty programs such as the Nectar card in the UK and Air Miles in the Middle East, LMG’s data analytics operations team selected WX2 after proving its capability in a benchmark comparison against other industry-leading solutions.
By using Kognitio’s WX2, LMG will gain a deeper understanding of customers’ purchasing patterns, including cross-purchasing, in less time than previously thought possible. In addition, LMG will be able to offer its largest client, Sainsbury’s, a series of analytical dashboards giving Sainsbury’s FMCG suppliers the ability to analyse a broad range of data to help them better understand what customers buy. Armed with that knowledge, they can develop detailed promotions intended to target specific groups of customers and drive sales.
“We undertake extremely complex analytics on behalf of our customers, and it was crucial to LMG that we partner with a company that could deliver the data warehouse system to meet our demands. Kognitio’s WX2 exceeded our expectations,” said Fiachra Woodman, IT Director at LMG. Woodman noted that LMG selected WX2 based on its flexibility, scalability, power and, ultimately, its ability to deliver accurate analytical performance.
Taking advantage of WX2’s unique multiple deployment options, LMG has installed WX2 as a virtual data warehouse appliance, dispensing with the need for costly, proprietary hardware as well as ongoing maintenance expenses traditionally associated with supporting such specialized infrastructures. WX2’s flexibility has allowed LMG to roll out several distributed virtual appliances, using 5TB for analytics, 2TB for testing, even using 1TB for business continuity/disaster recovery of mission-critical data.