This paper looks at the disconnect between business analysts and IT, examines the source of this division and introduces the adaptive information cycle, a model that links the center-out approach of traditional data warehousing to edge-based, emergent prototyping that characterizes today's analytic environment. By combining concepts from integrated development environments, social networking and collaboraative working, the adaptive information cycle reunites business intelligence and business analytics.

You must be a member to view this content. Membership is free and gives you full access to all content across the Network. Login or sign up today.