Pitney Bowes Business Insight Launches MapInfo Stratus, a SaaS-Based Solution

Originally published 13 May 2010

Pitney Bowes Business Insight recently announced MapInfo Stratus, a Software as a Service (SaaS)-based solution for publishing and sharing location-based data and services. Pitney Bowes MapInfo Stratus is a Web-based solution that allows customers to push maps and data created in a desktop application, such as MapInfo Professional, to a cloud-based interactive mapping environment. This provides internal audiences or external parties with instant access to location intelligence analysis for better understanding customers and building stronger relationships.

Pitney Bowes Business Insight is now providing organizations with a comprehensive solution suite to effectively acquire, serve and grow customer relationships. For example, by publishing location-based data to the cloud, public sector organizations can provide citizens with improved services around trash schedules or zoning changes. Businesses in any vertical industry can rely on MapInfo Stratus to quickly share data across their organizations and beyond in order to spot critical trends, analyze critical information, or deliver better service. Organizations can immediately utilize a scalable Web-based location intelligence solution to make them more responsive to changing business demands without making significant expenditures on hardware and without having to hire additional personnel to manage and maintain an application.

"Visualizing data and analyzing location-based information on interactive maps has enabled us to make better informed decisions about customer service and operational improvements," said Jay Abrams, Manager of SDA productivity, Pepperidge Farm. "For this reason, we wanted to more quickly and efficiently deliver dynamic mapping applications across the entire enterprise. We selected MapInfo Stratus to provide our executives with location-based analysis when and where they need it, helping them make better decisions about internal business processes and customer needs."

MapInfo Stratus enables users to create a secure workspace with multiple administrators and publish directly from MapInfo Professional. Users can query address, street or other locations through intelligent text search and also retrieve recently selected addresses. Data can be manipulated using a variety of controls, including a sophisticated layer control and intuitive information tool, providing more detailed analysis. Because MapInfo Stratus is a SaaS solution, software enhancements, data updates, hosting and security optimization are all managed by Pitney Bowes Business Insight, allowing an organization's IT department to focus on more strategic issues.

"As the pioneer of the location intelligence industry, Pitney Bowes Business Insight continues to provide innovative solutions that enable location-based analysis across the enterprise," said Robert Pipe, Vice President, Product Management & Marketing, Pitney Bowes Business Insight. "To meet our customers' evolving needs, MapInfo Stratus will provide Web 2.0 interactive mapping analysis in a reliable and secure hosted environment. Being able to more quickly share critical location-based data created in MapInfo Professional via the cloud enables users at all levels of an organization to better understand their customers and to develop deeper, long-term relationships that impact bottom line growth."

SOURCE: Pitney Bowes Business Insight Launches MapInfo Stratus, a SaaS-Based Solution