HTAP Redefines the Data Management Landscape

Originally published 29 October 2018

Businesses today work with massive volumes of data in a confusing array of types and structures. Any tolerance that businesses (or their customers) may have once had for data bottlenecks and wait times is long gone. Today, everything happens in real time. As technologies and business models evolve in unexpected directions, what new options – and what new risks – do organizations face?

The World Transformed produces a podcast series called FastForward. In a recent episode of this show, Tom Traubitz, Senior Director of Product Strategy with SAP, talks with Phil Bowermaster and Stephen Gordon about the revolutionary changes that are occurring in the data management landscape. Tom is a Senior Director of Product Strategy with SAP’s Product and Innovations Group, specializing in enterprise-class data warehousing and analytics. He has spent the past 25 years designing, engineering, testing, and marketing large scale, networked information management systems for a wealth of clients throughout the United States and the world.

In the podcast, Tom outlines some of the major changes occurring within data management and explains why a new approach is evolving to address those changes. The rise of digital business models means that – in spite of having to manage more data, in new varieties, and at a higher speed than ever before – these organizations must integrate data analysis into their day-to-day (and moment-to-moment) operations like never before.

Tom explains that this new approach, Hybrid Transactional Analytical Processing (HTAP), will enable businesses to get a handle on data convergence by eliminating the barriers between transaction processing and analytics. With an HTAP platform, businesses can achieve the real-time performance they need in order to operate effectively, manage risks, and stay competitive. Click here to view the podcast on YouTube.

SOURCE: HTAP Redefines the Data Management Landscape

  • Phil Bowermaster
    Phil Bowermaster is an independent analyst and consultant specializing in big data, business intelligence and analytics. Phil is the founder of Speculist Media, which produces blogs, podcasts, and other social and traditional media exploring the role of technology, particularly data technology, in shaping the future. He works with select clients in developing and executing content strategies related to big data. Phil can be reached at
  • Ron PowellRon Powell
    Ron is an independent analyst, consultant and editorial expert with extensive knowledge and experience in business intelligence, big data, analytics and data warehousing. Currently president of Powell Interactive Media, which specializes in consulting and podcast services, he is also Executive Producer of The World Transformed Fast Forward series. In 2004, Ron founded the BeyeNETWORK, which was acquired by Tech Target in 2010.  Prior to the founding of the BeyeNETWORK, Ron was cofounder, publisher and editorial director of DM Review (now Information Management). He maintains an expert channel and blog on the BeyeNETWORK and may be contacted by email at 

    More articles and Ron's blog can be found in his BeyeNETWORK expert channel.

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