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Yahoo! Expands Agreement with MicroStrategy

Published: 24 October 2007

Yahoo! Inc. has expanded its agreement to use MicroStrategy for business intelligence reporting and analytics.

MicroStrategy a provider of business intelligence software, recently announced that Yahoo! Inc. has expanded its agreement to use MicroStrategy for business intelligence reporting and analytics. Yahoo! is a leading global Internet brand and one of the most trafficked Internet destinations worldwide.

Yahoo! has expanded its deployment of MicroStrategy for reporting and analysis capabilities across the company. Yahoo! employees will use MicroStrategy for valuable insights into marketing campaigns, online advertising, web traffic, online store activity, search effectiveness, and other critical business data. MicroStrategy provides robust reporting and analytical capabilities, scalability for large databases, and ease-of-use for a diverse user population.

"Working with MicroStrategy for many years, we found that they offer us the flexibility, scalability, and powerful analytics that we need to support our growing business intelligence applications," said Laurie Mann, Senior Vice President of Engineering Operations of Yahoo!. "Our employees will be using MicroStrategy to help them make strategic, analytically-based decisions to improve our business performance."