Marketing and Sales

[White Papers by Channel | White Papers by Topic]

Surviving and Thriving in Tough Times Membership required to view this content
by Dr. Mark Whitehorn
In an economic downturn, your company may be under increased pressure and you worry about the market for your products. But even when times are hard, there are opportunities to be found; the trick is to find them and BI is the perfect tool.

The Web Analytics Big Picture Membership required to view this content
Simply knowing what visitors did isn’t the whole story. How they experienced the site can influence everything from campaign effectiveness to stickiness.

The Critical Shift to Flexible Business Intelligence: What Every Marketer Wants – And Needs – From Technology Membership required to view this content
by Claudia Imhoff, Dr. Raymond Pettit
An Intelligent Solutions White Paper by Claudia Imhoff and Raymond Pettit.

Converging Text and Business Intelligence Membership required to view this content
by Clarabridge
This content mining platform avoids the pitfalls of previous approaches to unstructured analysis.

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Business Intelligence Resources

BeyeUK Blogs

Mike FergusonBlog: Mike Ferguson
I hope to help you stay in touch with hot topics and reality on the ground in the UK and European business intelligence markets and to provide content, opinion and expertise on BI and it's related technologies.

Blog: Claudia Imhoff
This is another means for me to communicate, educate and participate within the Business Intelligence industry. It is a perfect forum for airing opinions, thoughts, vendor and client updates, problems and questions.